July 14th, 2009
MINNEAPOLIS (NYTimes.com) — Many of the best-known agencies in Minnesota are rewriting a line uttered by the self-help guru Stuart Smalley — a k a their new United States senator, Al Franken — and declaring, “We’re good enough, we’re smart enough, and doggone it, people ought to like us.”
The agencies are setting aside their usual rivalries to join forces for the promotion of the state’s biggest city, Minneapolis, as a place for anyone in advertising to work and live. The centerpiece of the effort — to be called MinneADpolis, the City of Advertising — is a Web site scheduled to start this week (minneadpolis.com).
“Honestly, you get sick of seeing all the work handed to New York and the coasts,” said Keith Wolf, partner and chief creative officer at Modern Climate, the new name as of Monday for the digital agency previously known as Wolfmotell.
Read more here…
No Comments | In: News | tags: Al Franken, American Association of Advertising Agencies, avatars, BBDO, Campbell Mithun, Carmichael Lynch, Colle & McVoy, Fallon, GDB, Minneapolis, Modern Climate, Periscope. | #
July 1st, 2009
MINNEAPOLIS (AdAge.com) — If you haven’t visited the creative-advertising hamlet of Minneapolis in recent years, you might not recognize it.
The powerhouses Fallon, Martin Williams, Campbell Mithun and Carmichael Lynch are still there, but some are dramatically smaller. Boutiques run by their former executives now work on brands such as Apple, Nordstrom, General Mills and Target. The city’s largest agency works primarily outside of traditional media, skipping TV altogether. And a handful of younger shops with names such as Periscope and Olson that combine digital specialties with quirky offerings in design, packaging and even “social anthropology” are on the verge of lapping long-established, holding-company-backed agency brands in revenue.
Read more here…
No Comments | In: News | tags: Advertising Age, BD'M, Campbell Mithun, Carlson, Carmichael Lynch, Colle & McVoy, Fallon, midwest, Minneapolis, Mono, Olson, Periscope. | #