PIXEL FARM

Pixel Farm is proud to have been a part of a recent spot produced by Peter Mullin for Best Buy and Chickenfoot, a powerhouse rock band comprised of one time Deep Purple guitarist Joe Satriani, Red Hot Chili Peppers’ drummer Chad Smith and Michael Anthony and Sammy Hagar from Van Halen.

Creative editor, Doug Griess farmed clips from live recordings of numerous songs and behind the scenes studio recording footage to create an action packed performance of the band’s hit song, “Oh Ya.” Inferno artist Tom Jacobsen, assisted by Chad Retrum, envisioned a high contrast black and white look, adding in multiple images composited with 3D lighting and visual effects. Ken Chastain and Jesse Marks collaborated on building a 30 second track from the full-length song and added in movie trailer-like sound effects and crowd noises.

The commercial premiered during the debut week of The Tonight Show With Conan O’Brien and will air again nationally in the fall. Chickenfoot’s self-titled debut peaked at #4 on the Billboard charts and has already sold over one million copies.

“Chickenfoot” — Best Buy from Pixel Farm on Vimeo.

No Comments | In: Events, Spots | tags: Best Buy, Chad Retrum, Chad Smith, Chickenfoot, Deep Purple, Doug Griess, Jesse Marks, Joe Satriani, Ken Chastain, Michael Anthony, post-production, Red Hot Chili Peppers, rock n' roll, Sammy Hagar, Tom Jacobsen, Van Halen. | #

Tune in to The Tonight Show With Conan O’Brien this Friday to see Chickenfoot perform live and debut their new commercial that was recently finished by Pixel Farm. In case you didn’t get the face-melting rock memo, Chickenfoot’s allstar lineup includes Joe Satriani, Sammy Hagar, Michael Anthony and Chad Smith. Their new self-titled, heat-sensitive album is available in Best Buy stores and on iTunes and Napster this Friday, June 5, 2009.

No Comments | In: News, Spots | tags: Best Buy, Chad Smith, Chickenfoot, iTunes, Joe Satriani, Michael Anthony, Napster, rock memo, Sammy Hagar. | #