I think some of the most creative marketing out there belongs to the Gyro sandwich. When I walk down the street of a large city like New York or Charlotte, I always see posters in the windows of delis that picture a man or a woman holding stuffed pita bread toward camera with the word written below “GYRO.” It’s a simple message that seems to say, “If you come into this store you will be able to buy a Gyro. The message also seems to say, “You should try a Gyro because they taste delicious.” I like the sentiment and the directness of this campaign. I am a bit confused by the origin of the campaign, however. Who is paying for it? The Greek government? If so, why haven’t other governments followed the lead of this obviously successful strategy? I could easily see a German man holding out a bun with the word “SAUSAGE.” Or perhaps an Irish woman holding out a bowl with the word “STEW.” I just think it’s a missed opportunity is all.
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Delicious Hilarity
December 21st, 2009
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