Pixel Farm is proud to be a part of the Open Book Literary Arts Center’s upcoming Motionpoems Event. Pixel Farm artists Tom Jacobsen, Ken Chastain and Jesse Marks helped accomplished poet, Todd Boss create the Motionpoem, “The God Of Our Farm Had Blades.” The world premiere of this animated short takes place in the Open Book’s Target Performance Hall at 7:00 p.m. on October 20, 2009. Admission is free. Please visit the Open Book for more information.
I think some of the most creative marketing out there belongs to the Gyro sandwich. When I walk down the street of a large city like New York or Charlotte, I always see posters in the windows of delis that picture a man or a woman holding stuffed pita bread toward camera with the word written below “GYRO.” It’s a simple message that seems to say, “If you come into this store you will be able to buy a Gyro. The message also seems to say, “You should try a Gyro because they taste delicious.” I like the sentiment and the directness of this campaign. I am a bit confused by the origin of the campaign, however. Who is paying for it? The Greek government? If so, why haven’t other governments followed the lead of this obviously successful strategy? I could easily see a German man holding out a bun with the word “SAUSAGE.” Or perhaps an Irish woman holding out a bowl with the word “STEW.” I just think it’s a missed opportunity is all.
Pixel Farm is proud to have been a part of Burger King’s new campaign to prevent hunger in America. Burger King has teamed up with Sony Pictures Animation’s new film Cloudy with a Chance of Meatballs for a promotion to benefit the Feeding America charity. The film, which opens in theaters on Sept. 18, will be incorporated into the burger chain’s revamped Web site for kids, ClubBK.com. Children visiting the site can play online word games and activities featuring the characters and themes from the film, as well as watch the film’s trailer.
Players will earn crowns as rewards for their efforts, which they then have the option of giving as a donation to Feeding America, the hunger-relief charity, an appropriate response to all that food wasted that falls from the sky in the film. As more crowns are donated, players receive virtual Feeding America-themed rewards including a T-shirt for their avatar. When donations from across the entire Club BK network reach a certain level, all participants will receive a virtual reward.
This four-week campaign, launching today, includes national television and digital advertising, in-store merchandise and movie-themed toys available in BK Kids Meals through Oct. 11. Campbell Mithun is the agency.
“As part of our BK Positive Steps corporate responsibility mission, we recognize the importance of helping others and are excited to provide kids with a fun and engaging way to give back to their communities,” said Cindy Syracuse, senior director of cultural marketing for BK, in a statement. “It’s a natural way for Club BK members to put their excitement for the movie to work.”