Pixel Farm Finishes “How I Got Over” For The Roots and Def Jam


Pixel Farm Colorist, Oscar Oboza recently completed film transfer and color correction on the Roots’ “How I Got Over.” The following is an excerpt from Pitchfork’s review of this upcoming Def Jam release:

 

The breeziest thing the Roots have put forth since “Act Too (Love of My Life)”, probably, the title single from the Roots’ upcoming album is already eliciting a few jeers for loosening the reins (heard someone mention Black Eyed Peas’ sodden “Where Is the Love?”) So what if it doesn’t revisit say, the El-P-inspired spacecraft synths of “Get Busy”? The Roots are virtually taken for granted by now as evocative groove-layers. Here, ?uestlove vies with congas, a low-shimmering organ, and a gorgeous “Who’s worrying ’bout you babe” hooking you in for Black Thought’s poetic license to drop Rwanda like he’s Mr. Lif, whose own stab at this sort of Obama-softened reporting earlier this year wasn’t warm enough. For every housing crisis or Philly shooting, there’s a trope worth revisiting in Black (not bleak) Thought’s reflective mode, and these are some of his blackest thoughts in some time. But unlike those taught him “not to give a f*@%,” his group insists, “Someone has to care”; here, they’d rather worry about the streets rather than glorify them.

 

–Pitchfork

 

How I Got Over from Pixel Farm on Vimeo.

 



Pixel Farm’s Baselight HD/DI Theater Featured on FilmLight UK


Pixel Farm has taken its color capabilities to a new level with the launch of our Digital Intermediate Theater—featuring Baselight FOUR—and our recent acquisition of a Baselight HD system. Additionally, our facility was recently featured on Baselight manufacturer, FilmLight’s website.

 

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Upcoming Motionpoems Event Featured on MPR


The upcoming Motionpoems event at the Open Book featuring Pixel Farm artists Tom Jacobsen, Ken Chastain and Jesse Marks was featured on Minnesota Public Radio:

 

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Pixel Farm and Campbell Mithun Part of Burger King Promotion To Prevent Hunger In America


Pixel Farm is proud to have been a part of Burger King’s new campaign to prevent hunger in America. Burger King has teamed up with Sony Pictures Animation’s new film Cloudy with a Chance of Meatballs for a promotion to benefit the Feeding America charity. The film, which opens in theaters on Sept. 18, will be incorporated into the burger chain’s revamped Web site for kids, ClubBK.com. Children visiting the site can play online word games and activities featuring the characters and themes from the film, as well as watch the film’s trailer.

 

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Players will earn crowns as rewards for their efforts, which they then have the option of giving as a donation to Feeding America, the hunger-relief charity, an appropriate response to all that food wasted that falls from the sky in the film. As more crowns are donated, players receive virtual Feeding America-themed rewards including a T-shirt for their avatar. When donations from across the entire Club BK network reach a certain level, all participants will receive a virtual reward.

 

This four-week campaign, launching today, includes national television and digital advertising, in-store merchandise and movie-themed toys available in BK Kids Meals through Oct. 11. Campbell Mithun is the agency.

 

“As part of our BK Positive Steps corporate responsibility mission, we recognize the importance of helping others and are excited to provide kids with a fun and engaging way to give back to their communities,” said Cindy Syracuse, senior director of cultural marketing for BK, in a statement. “It’s a natural way for Club BK members to put their excitement for the movie to work.”

 



Pixel Farm Welcomes VFX Artist Tony Mills


Pixel Farm is pleased to welcome Tony Mills, a nationally recognized visual effects artist and graphics editor to the farm. Tony has worked at industry leading post-production houses including Atlantic Video, Western Images, Varitel, Modern Videofilm, Hi-Wire, & Fischer Edit/FX.

 

His broadcast graphics clients have included Entertainment Tonight & The National Geographic Cable Channel. Major agency campaigns have included Amazon.com for Foote Cone & Belding/SF, Ikea for Carmichael Lynch/Minneapolis, Subway & Holiday Inn Express for Fallon/Minneapolis and Target for Peterson Milla Hooks. Superbowl spots have included Primestar Satellite TV (1999) via Industrial Light & Magic and the Subway “Misunderstanding” spot (1994) for Fallon.

 

He is a specialist in high-definition post production workflows and an expert on several high-end compositing and editing platforms, including inferno, fire, flame and smoke.

 



3D Augmented Reality Ad For Best Buy


Pixel Farm recently worked on a 3D augmented reality advertisement for Best Buy. See it in all of its multi-dimensional glory here.

 

Best Buy 3D Augmented Reality Ad from Tom Martin on Vimeo.

 



MinneADpolis Featured In New York Times


MINNEAPOLIS (NYTimes.com) — Many of the best-known agencies in Minnesota are rewriting a line uttered by the self-help guru Stuart Smalley — a k a their new United States senator, Al Franken — and declaring, “We’re good enough, we’re smart enough, and doggone it, people ought to like us.”

 

The agencies are setting aside their usual rivalries to join forces for the promotion of the state’s biggest city, Minneapolis, as a place for anyone in advertising to work and live. The centerpiece of the effort — to be called MinneADpolis, the City of Advertising — is a Web site scheduled to start this week (minneadpolis.com).

 

“Honestly, you get sick of seeing all the work handed to New York and the coasts,” said Keith Wolf, partner and chief creative officer at Modern Climate, the new name as of Monday for the digital agency previously known as Wolfmotell.

 

Read more here…

 



Chambers’ “Video Art Piece” Wins Gold At Cannes 2009


More congratulations are in order for our friends at Barrie D’Rozario and Murphy: BD’M was one of only two U.S. agencies to win the highly coveted Gold Lion at this year’s Cannes festival. BD’M’s “Video Art Piece,” an edgy, 30 minute long video installation to help promote Chambers Hotel was awarded a Gold Lion in Film. Additionally, “Video Art Piece” will tour the U.S. as a part of an event sponsored by AICP and MOMA and will become a part of MOMA’s permanent collection. Read more about the project here.

 

“Video Art Project” — Chambers Hotel from Pixel Farm on Vimeo.

 

Title: CHAMBERS VIDEO ART PIECE
Advertiser/Client: CHAMBERS HOTEL
Product/Service: CHAMBERS HOTEL
Entrant Company: BARRIE D’ROZARIO MURPHY Minneapolis, USA
Advertising Agency: BARRIE D’ROZARIO MURPHY Minneapolis, USA
Executive Creative Director: Stuart D’Rozario/Bob Barrie
Copywriter: Stuart D’Rozario
Agency Producer: Jack Steinmann
Production Company: NYDRLE Hollywood, USA
Director: Peter Nydrle
Producer: Adele Amos
Editor: Jonathan Del Gatto, Butcher Edit
Art Director: Bob Barrie/Brian Lambert
Other Credits: Executive Producer: Garner Kinmond

 



Washington State Lottery’s “Birds” Takes Home Silver Lion at Cannes 2009


Congratulations to Pixel Farm’s Oscar Oboza and Publicis In The West for bringing home a Silver Lion at Cannes 2009. Oscar was the colorist on Washington State Lottery’s “Birds” spot, which was awarded a Silver Lion in Film.

 

“Birds” — Washington State Lottery from Pixel Farm on Vimeo.

 

Title: Birds
Air Date: June 2, 2008
Client: Washington Lottery
Agency: Publicis in the West, Seattle
Executive Producer: Derek Ruddy
Creative Director: Dan Fietsam
Art Director: Scott Rasmussen
Copywriter: Jeff Siegel
Production Company: Sticks+Stones Studios, Los Angeles
Director: Jerry Brown
Executive Producer: Marlon Staggs
Producer: Gabrielle Yuro
Head of Production: Jason Dennis
Director of Photography: Tom Olgeirrson
Post-Production: Fischer Edit, Minneapolis
Editor: Lindy Wilson
VFX Supervisor/FLAME Artist: Jake Parker
Editorial & VFX Producer: Bill Rogina
Film Transfer: Pixel Farm, Minneapolis
Colorist: Oscar Oboza
Music: Music Forever
Composer: Rob Simonsen
Music Produced by Anthony Marinelli

 

The Cannes Lions International Advertising Festival is the world’s only truly global meeting place for professionals in the communications industry who want to keep ahead of the curve. During seven days in June, thousands of delegates from 90 countries gather in Cannes to listen to speakers such as Sir Martin Sorrell, Bob Greenberg, Kofi Annan, Steve Ballmer, Biz Stone, Maurice Lévy, Bob Geldof, Mark Tutssel, Tham Khai Meng and hundreds of others, whilst around 250 jury menbers judge over 22,000 pieces of the most creative advertising from across the world. All the entries are available to view for delegates in exhibitions, kiosks and in screenings.

 



“New Creative Order Emerges In Minneapolis” Advertising Age, June 29, 2009


MINNEAPOLIS (AdAge.com) — If you haven’t visited the creative-advertising hamlet of Minneapolis in recent years, you might not recognize it.

 

The powerhouses Fallon, Martin Williams, Campbell Mithun and Carmichael Lynch are still there, but some are dramatically smaller. Boutiques run by their former executives now work on brands such as Apple, Nordstrom, General Mills and Target. The city’s largest agency works primarily outside of traditional media, skipping TV altogether. And a handful of younger shops with names such as Periscope and Olson that combine digital specialties with quirky offerings in design, packaging and even “social anthropology” are on the verge of lapping long-established, holding-company-backed agency brands in revenue.

 

Read more here…