May 5th, 2010
PIXEL FARM WRAPS MINNESOTA TWINS STADIUM GRAPHICS
Pixel Farm Senior Designer Rich Haesemeyer stared at the vast expanse of the 54,000 sq. foot video board before him. “That’s one hell of a canvas.” With that, the team at Pixel Farm dove into the creative effort full bore. With Opening Day counting down on a billboard blocks away, a twenty-five person team gathered in the conference room of Pixel Farm’s Minneapolis warehouse district offices. Designers, animators, editors, sound designers, and music composers would collaborate to produce a visually stunning game experience for the Twins’ new home at Target Field.
The initiative was daunting. Over 300 individual animations, 90 players to shoot, 29 MLB teams to version, a myriad of situational graphics, and a historic opening sequence, each synced to music and sound, and designed to play on five state-of-the-art display technologies – all within a three month production window.Check out the game opening animation below.
To see more of the work, go to www.pixelfarm.com.
Minnesota Twins Game Opening Animation from Pixel Farm on Vimeo.